Hey, welcome
So you found this page. That’s cool.
Here’s what’s actually happening. We run The Marketing Icons because email automation is misunderstood by most marketers.[attached_file:1] Everyone knows email marketing matters, but very few people actually understand how to set up email automation that works. Most campaigns are either too basic or overcomplicated. We wanted to create a place where people could learn real email automation strategies from experts who’ve done it successfully.
Why Email Automation Matters to Our Readers
Our readers want to understand email automation without confusion. Most importantly, they want to know which email automation systems actually work for their business. Furthermore, they’re looking for practical guidance they can implement immediately. Additionally, they want honest advice about what takes time to learn versus what’s quick to set up. Instead of theoretical marketing fluff, they need real, actionable email automation strategies.
If you know email automation, and you’ve actually built campaigns that convert, you could explain the process in a way that makes sense. We want you writing here. Whether you’re an email marketing manager, a marketing automation specialist, someone who’s scaled email automation campaigns, or you’ve just spent years learning what works, there’s definitely space for you.
This isn’t about selling email automation tools or promoting platforms. Instead, it’s about helping people master email automation that drives real results.
Who we’re looking for
Real talk? We’re selective, but not in a gatekeeping way. We just need people who actually know their stuff about email automation.
If you fit any of these, we’d love to hear from you:
-
Email marketing managers – You run email automation campaigns daily that get results
-
Marketing automation specialists – You know HubSpot, Marketo, ActiveCampaign, or similar platforms
-
Email marketing strategists – You’ve built email automation systems from scratch
-
Conversion optimization experts – You understand how email automation drives sales
-
Email automation platform consultants – You help businesses implement systems
-
Growth marketers using email automation – You’ve scaled revenue through email automation
-
People who’ve built successful email automation – You’ve lived through real campaigns
-
Anyone seriously studying email automation – And you can back it up with real experience, not just theory
You don’t need some fancy marketing degree. However, hands-on experience with email automation matters most. Some of the best knowledge about email automation comes from people who’ve just spent years testing, learning, and optimizing. What matters most is that you genuinely know this stuff. Like, really know it. We can tell when someone’s just reading marketing blogs about email automation, and so can our readers.
Topics we’re genuinely hungry for
Look, I could list forever, but here’s what would actually resonate with The Marketing Icons readers:
Email Automation Fundamentals
-
Email automation basics – For people just getting started with systems
-
Setting up your first email automation workflow – Step-by-step practical guide
-
Choosing the right email automation platform – Comparison and decision framework
-
Email automation vs manual email marketing – When to use each approach
Strategy & Planning
-
Email automation strategy – Building a complete system that works
-
Customer journey with email automation – Mapping touchpoints and automation
-
Email automation for different business types – B2B, B2C, ecommerce, SaaS
-
Email automation workflows that convert – Real-world examples
Implementation & Optimization
-
Setting up email automation sequences – Welcome series, nurture campaigns
-
Email automation personalization – Making emails feel individual
-
Testing and optimization for email automation – What actually improves results
-
Email automation performance metrics – Tracking what matters
Advanced Tactics
-
Conditional email automation logic – Smart workflows based on behavior
-
Email automation with segmentation – Targeting the right messages
-
Lead scoring in email automation – Knowing when to move prospects forward
-
Integration with other tools – Making email automation work with CRM and analytics
Real-World Applications
-
Email automation for lead generation – Building and nurturing lists
-
Sales enablement through email automation – Helping your sales team close deals
-
Email automation for customer retention – Keeping customers engaged
-
Real case studies on email automation – How teams actually implemented systems
If you’ve got an angle that actually helps people master email automation, pitch it. We’re not going to be difficult about it.
What we actually need from your article
Alright, so here’s what makes an article work for The Marketing Icons:
Length & Originality
Word count: Aim for somewhere around 1,500 to 2,500 words. Shorter email automation guides? 1,000–1,200 is totally fine. Just don’t pad it with garbage to hit numbers. That’s lazy and obvious.
Keep it original: Your article has to be actually yours. Avoid copying from tool documentation, marketing blogs, or case studies. We want what’s in your brain. Your experience. Your real perspective on email automation.
Tone & Credibility
Talk like a real person: Write like you’re explaining email automation to a colleague. Short sentences work best. Normal paragraphs are key. Avoid heavy marketing jargon overload. If you use a technical term, explain what it actually means. Not everyone’s studied marketing automation.
Back your claims up: If you’re saying something about email automation works, show why. Use real examples, your own campaign results, data from projects. Just be honest about how you know what you know. Our readers appreciate transparency about email automation.
SEO & Structure
Make it readable: Use headings so people can skim it. Start with something that hooks them. End with actual takeaways about email automation. Don’t bury important concepts in the middle.
Keywords should feel natural: Use “email automation” in your intro, in a heading or two, and somewhere near the end. But don’t force it. If it feels weird, it IS weird.
Link to our other stuff: When it makes sense, link to other The Marketing Icons posts. For instance, if you’re discussing email strategies, reference Personalized Marketing with AI Video Captions or other marketing content. Additionally, talking about business growth? Link to Unlocking Unstoppable Growth: Small Business. Moreover, discussing customer engagement? Connect to relevant marketing pieces.[attached_file:1] This helps readers find more and helps us too.
Give us your SEO title and description: Tell us what you’d call it in Google (under 60 characters) and write something short that makes people click (under 155 characters).
How to format your article
I know formatting sounds boring, but it actually matters when people are reading on their phones:
-
Headings: Use H2 and H3. That’s it. Don’t go deeper. People need clear markers to know what section they’re in.
-
Keep paragraphs short: 2–4 sentences max. Long paragraphs just don’t work. People read on mobile now.
-
Use lists: Bullets for tips, workflow steps, or lists. Numbers for step-by-step email automation setup. People love lists. Easy to scan.
-
Bold the important stuff: If there’s something people really need to remember about email automation, bold it. Just don’t overdo it.
-
Use screenshots: Got email automation platform screenshots? Include them. Make it practical. People learn better with visuals.
-
Use real examples: Talk about actual email automation campaigns you’ve built or seen work. Tell what worked, what didn’t. Way more interesting than theory.
The link rules (keeping it honest)
Here’s the deal:
Our articles: YES. Link to other The Marketing Icons posts when relevant. Helps readers explore and helps us.
Legit marketing and email resources: YES. Official platform documentation, trusted marketing resources, research data.
Your own email automation products or services: NO. Don’t link to your email marketing course or your consulting business. We can tell.
Affiliate links: NO. No commissions disguised as helpful email automation advice. People see through it.
Promotional spam: NO. Random links to random email platforms you don’t actually use? Nope.
Your website in your bio: YES. One link. Keep it professional and relevant.
Simple rule: If this link actually helps the person reading understand or improve their email automation, include it. If it’s just promotional? Don’t do it.
Write us your author bio
At the end of your article, include a short bio about yourself. Keep it real. 50–100 words. Tell us:
-
Your name and what you actually do in email marketing
-
Your experience with email automation (what have you built?)
-
What you specialize in or what you’re known for
-
Where people can find you online
Here’s an example:
Sarah is an email automation specialist who’s spent like 8 years building campaigns at agencies and in-house. She’s worked with everyone from startups to enterprise companies and knows what email automation actually moves the needle. She loves helping teams set up systems that feel personal but scale. She’s optimized thousands of campaigns. Find her on LinkedIn or her marketing blog.
How to actually submit your article
You wrote something solid. Now what?
Step 1: Email us your pitch first. Don’t send the whole article yet. Subject line: “Guest Article Pitch – Email Automation”
Tell us what the article’s about (few bullet points), why our readers would care, and why you’re qualified to write it. Keep it short—one paragraph max.
Step 2: Wait for us to get back to you. Usually takes like 5–7 business days. If we like your idea, we’ll say yes. If it’s not quite right, we’ll be honest.
Step 3: Write the full article. Follow what I mentioned above. Ensure it is well-crafted, truthful, and truly beneficial.
Step 4: Send it as a Google Doc or Word file. Include your SEO title, meta description, author bio, and notes about where internal links should go.
Step 5: We review it. Might be small edits, might be bigger changes. We’ll let you know what’s happening and when it goes live. Then you can share it everywhere.
That’s it. Pretty straightforward.
Why we actually need you
Here’s the honest part. The Marketing Icons exists because people like you share what they actually know. Every article helps someone. Perhaps it helps them finally understand how to set up email automation that works. Maybe it saves them months of mistakes by showing what doesn’t work. Additionally, it could help them double their email marketing results.
Email automation information is everywhere, but a lot of it is either outdated, overly complicated, or just plain wrong. We’re trying to be different. Honest. Actually helpful. Actually practical about email automation.
If you care about helping people master email automation and drive real marketing results, and you want an audience of people who will actually listen and take action, this is the place. I genuinely think what you know could change how someone approaches their email automation strategy.
Ready to write for us about email automation? Send your pitch over. We’re actually excited to see what you’ve got.