Write for Us: Email Marketing Automation Tips That Actually Work

The Marketing Icons > Write for Us: Email Marketing Automation Tips That Actually Work
Write for Us: Email Marketing Automation

Write for Us: Email Marketing Automation Tips That Actually Work

Why This Page Exists

If you work in email, you already know how noisy the space has become. Everyone talks about “perfect funnels” and “secret hacks,” but very few people share real, tested email marketing automation strategies that work in the wild for real businesses.​

That’s precisely why this write-for-us email marketing automation page exists. The Marketing Icons is building a practical, no-fluff library of guides, playbooks, and case studies around lifecycle emails, behavioral triggers, and automated campaigns that actually drive revenue—not just open rates.​

If that sounds like your world, you’re in the right place.

Who This Is For

We’re looking for people who live and breathe email, data, and customer journeys. Ideally, you’re:

  • An email marketing specialist or lifecycle marketer managing automations day to day

  • A CRM or marketing automation manager working with tools like Klaviyo, HubSpot, ActiveCampaign, Braze, or similar

  • A copywriter who writes flows, not just one-off campaigns

  • A growth, retention, or performance marketer who uses email marketing automation as a core channel

  • A founder, freelancer, or agency pro with real client results you can talk about (good and bad)

  • A product or customer success person who has used automated email to reduce churn or improve adoption

If you’ve run experiments, broken flows, fixed them, and learned from the data, your experience is exactly what we want to publish.

Topics We’d Love to See

Here are some angles around email marketing automation that tend to do really well with our readers:​

  • Welcome flows that actually turn new subscribers into customers

  • Onboarding and activation sequences for SaaS or apps

  • Behavioral triggers: browse abandonment, cart abandonment, reactivation, win‑back

  • Building a complete email marketing automation strategy from scratch for a small brand

  • Using segmentation and dynamic content to personalize at scale

  • How to connect email with CRM, ads, and onsite experiences

  • Deliverability best practices for automated flows

  • Using email marketing automation to reduce churn and increase LTV

  • B2B nurturing sequences and lead scoring workflows

  • Testing strategies: subject lines, timing, frequency, and content tests

  • How AI tools can help (and where they make things worse) in email automation

  • Real case studies: what you tried, what worked, what failed, with numbers where possible

If you have a strong idea that doesn’t fit neatly into this list but still lives in the world of email marketing automation, pitch it anyway.

Content and SEO Guidelines

To keep quality high and make sure your post actually ranks and gets read, please follow these:

  • Word count: 1,500–2,500 words is ideal; shorter, tightly focused tutorials can be 1,000+ words

  • Original only: No AI‑spun, reused, or previously published content; everything must be unique and in your own voice

  • Evidence over opinion: Use numbers, screenshots, and real examples wherever you can; if you reference external research or tools, mention the source

  • Keyword use: Include “email marketing automation” in your intro, at least one H2, and your closing paragraph in a natural way

  • Search intent: Write for people who already know the basics of email and are looking for deeper, implementation‑level help

  • Internal links: Where it fits, link to relevant articles in our email marketing and digital marketing categories so readers can keep exploring the topic on The Marketing Icons​

Think of each post as something you’d be proud to share in a Slack channel full of senior marketers.

Formatting and Style Preferences

A clear structure makes your hard work easier to read. Please:

  • Use clear H2/H3 headings to break the article into logical sections

  • Keep paragraphs short (2–4 lines) for mobile readability

  • Use bullet points and numbered lists for steps, frameworks, and checklists

  • Highlight key ideas with bold text so scanners still get value

  • Include screenshots, flow diagrams, or simple visuals where they genuinely help explain a concept (blur or anonymize sensitive data)

  • Write in a friendly, professional, and practical tone—less theory, more “here’s what we did and why.”

If you can imagine your post being bookmarked and revisited before someone launches a campaign, you’re on the right track.

Link and Promotion Policy

To protect our readers and keep helpful content:

  • Allowed:

    • Links to reputable tools, docs, and resources that directly support your explanation

    • A single link to your site or portfolio in your author bio

  • Not allowed:

    • Affiliate links or disguised promos

    • Thin content written only to drop backlinks

    • Over‑optimized anchor text or keyword‑stuffed links

We reserve the right to remove or edit links that appear spammy or are not aligned with The Marketing Icons’ audience.​

Author Bio and Credibility

Your byline matters. At the end of your article, include a short bio (50–100 words) that States your name and current role

  • Mentions relevant experience with email marketing automation (brands, tools, or verticals)

  • Highlights 1–2 areas you’re powerful in (e.g., lifecycle strategy, deliverability, ecom flows)

  • Includes one link (website, LinkedIn, or portfolio) where readers can find you

If you have case studies or notable brands you’ve worked with and can share, this is the place to mention them.

How to Submit Your Article

To keep things smooth for everyone, follow this simple process:

  1. Send a pitch first
    Email us 2–3 headline ideas plus a short outline (5–8 bullet points) for each. Use the subject line:
    “Guest Post Pitch – Email Marketing Automation”

  2. Wait for approval
    We’ll review your ideas and reply with the topics we’d like you to develop. Response time is usually within 5–7 business days.

  3. Write your draft
    Once approved, write your article following the guidelines above and include:

    • Suggested SEO title and meta description

    • Proposed H2/H3 structure

    • Notes on where internal links might fit

  4. Send it over
    Share your draft as a Google Doc or Word file with editing access, along with any images or diagrams (with usage rights).

  5. Review and publishing
    Our team may lightly edit for clarity, style, and SEO. We’ll let you know once the post is scheduled and share the live link.

Final Invitation

The Marketing Icons is steadily becoming a go‑to destination for thoughtful, hands‑on digital marketing content, and email marketing automation is central to that vision.​

If you’ve got hard‑won lessons, frameworks, or experiments that can help other marketers build smarter, more effective automated email systems, this is your invitation to share them.

Ready to write for us on email marketing automation? Send your pitch, and let’s create something genuinely useful together.