Write for Us – Social Media Marketing | The Marketing Icons

The Marketing Icons > Write for Us – Social Media Marketing | The Marketing Icons
Social Media Marketing

Write for Us – Social Media Marketing | The Marketing Icons

Share Your Social Media Marketing Expertise with Our Audience

Are you passionate about social media marketing, digital advertising, and helping businesses grow their online presence? The Marketing Icons invites experienced marketers, social media strategists, content creators, and industry professionals to contribute valuable insights to our growing community.

Why Write for The Marketing Icons?

  • Reach Marketing Professionals: Connect with thousands of marketers, business owners, and digital strategists
  • Build Your Authority: Establish yourself as a thought leader in social media marketing
  • Quality Do-Follow Backlinks: Boost your website’s SEO with valuable link equity
  • Social Media Amplification: Your content promoted across our marketing channels
  • Professional Network: Join a community of experienced marketing professionals
  • Portfolio Enhancement: Add published work to your credentials with full author attribution

Topics We’re Looking For

We welcome guest posts on social media marketing and related digital marketing topics:

Primary Topics – Social Media Marketing:

  • Social Media Strategy: Planning, execution, and optimization across platforms
  • Platform-Specific Marketing: Instagram, Facebook, LinkedIn, Twitter/X, TikTok, Pinterest strategies
  • Social Media Advertising: Paid campaigns, ad optimization, ROI measurement
  • Content Marketing for Social: Creating viral content, engagement tactics, storytelling
  • Influencer Marketing: Collaboration strategies, micro-influencers, ROI tracking
  • Social Media Analytics: Metrics, KPIs, reporting, and data-driven decision making
  • Community Management: Building engaged communities, handling customer service
  • Social Commerce: Selling through social platforms, shoppable posts
  • Social Media Trends: Algorithm updates, emerging platforms, future predictions
  • Video Marketing: Reels, Stories, TikTok, YouTube Shorts strategies

Additional Marketing Topics We Cover:

  • Digital Marketing Strategy
  • Content Marketing & SEO
  • Email Marketing & Automation
  • Branding & Brand Strategy
  • Paid Advertising (PPC, Display)
  • Marketing Analytics & Tools
  • Conversion Rate Optimization
  • Marketing Automation
  • Growth Hacking Techniques
  • Customer Engagement Strategies

Content That Resonates with Our Readers

  • In-Depth How-To Guides: Step-by-step social media marketing strategies with real examples
  • Data-Driven Case Studies: Proven campaigns with measurable results and metrics
  • Tool Reviews & Comparisons: Honest assessments of social media management tools
  • Industry Trends Analysis: Deep dives into algorithm changes and platform updates
  • Expert Interviews: Insights from successful social media managers and agencies
  • Template & Framework Articles: Ready-to-use content calendars, posting schedules, campaign blueprints
  • Beginner to Advanced Content: From social media basics to advanced targeting strategies

Content We Don’t Accept

  • AI-generated content without substantial human expertise and editing
  • Previously published articles (we require 100% original content)
  • Overly promotional content or thinly-veiled advertisements
  • Content with excessive affiliate links or sponsored product placements
  • Clickbait headlines with shallow content
  • Content that violates platform terms of service or promotes unethical practices
  • Outdated information or strategies that no longer work

Guest Post Guidelines for The Marketing Icons

Content Requirements

Word Count: Minimum 1,500 words (comprehensive guides of 2,000-3,000 words highly preferred)

Originality: Must be 100% unique, unpublished content. We use plagiarism detection tools on all submissions.

Expertise: Demonstrate real-world experience in social media marketing with practical examples.

Actionability: Provide step-by-step instructions, templates, or frameworks readers can implement immediately.

Currency: Information must be current and reflect the latest social media marketing trends and platform updates.

Evidence: Support claims with data, case studies, screenshots, or real campaign examples.

Formatting Guidelines for Maximum Engagement

  • Compelling Titles: Create click-worthy, SEO-friendly titles that include relevant keywords
  • Strategic Structure: Use clear H2 and H3 subheadings every 300-400 words
  • Scannable Content: Break text into short paragraphs (2-4 sentences maximum)
  • Visual Elements: Include bullet points, numbered lists, and data tables
  • Rich Media: Add relevant images, infographics, or screenshots (high-quality, royalty-free)
  • Internal Links: Include 2-3 links to related The Marketing Icons articles (we can assist)
  • External Links: Link to 3-5 authoritative sources (industry reports, platform documentation, tools)
  • Clear CTAs: Guide readers on next steps or key takeaways

SEO Requirements for Social Media Marketing Content

  • Title Tag: Include “social media marketing” or related keywords naturally (55-60 characters)
  • Meta Description: Compelling summary with primary keywords (150-160 characters)
  • Keyword Strategy: Use “social media marketing” and related terms naturally throughout
  • LSI Keywords: Include semantic variations like “social strategy,” “platform marketing,” “social advertising”
  • Image Optimization: Add descriptive alt text with relevant keywords
  • URL Structure: Suggest clean, keyword-rich slug (e.g., /instagram-marketing-strategy-2025/)
  • Header Tags: Proper H1, H2, H3 hierarchy for SEO and readability

Links & Citations Policy

  • Your Backlinks: 1-2 contextual do-follow links to your website, blog, or professional profile
  • Authority Sources: Link to credible marketing resources (HubSpot, Sprout Social, platform blogs)
  • Internal Links: 2-3 links to relevant The Marketing Icons content (we’ll help identify)
  • Affiliate Links: Must be disclosed and approved in advance (generally limited)
  • Tool Links: Can link to marketing tools if genuinely relevant to the content
  • No-Follow Links: Promotional or sponsored links will be marked as no-follow

Social Media Marketing Expertise Guidelines

When writing about social media marketing:

  • Cite Current Data: Use statistics from the past 6-12 months when possible
  • Screenshot Examples: Show real campaign dashboards (anonymize client data)
  • Platform Updates: Acknowledge recent algorithm or feature changes
  • Multiple Platforms: Compare strategies across different social networks
  • Budget Considerations: Address strategies for various budget levels
  • Ethical Practices: Promote authentic engagement over growth hacking
  • Accessibility: Include tips for inclusive, accessible social content

Submission Process

Step 1: Pitch Your Social Media Marketing Topic

Email us at editor@themarketingicons.com with:

Subject Line: “Guest Post Pitch: Social Media Marketing – [Your Topic]”

Include in Your Pitch:

  • Proposed article title (include “social media marketing” if relevant)
  • Brief outline with 4-6 main points
  • Why this topic matters to marketers right now
  • Your relevant experience or credentials in social media marketing
  • 2-3 writing samples or portfolio links (marketing content preferred)
  • Brief author bio (50-75 words)

Example Pitch Topics:

  • “Instagram Reels Algorithm 2025: How to Get 10x More Views”
  • “B2B Social Media Marketing: LinkedIn Strategies That Actually Work”
  • “Social Media Marketing ROI: Complete Guide to Tracking & Measuring Success”
  • “TikTok Marketing for Businesses: Beginner’s Guide to Viral Content”

Step 2: Pitch Review & Approval

  • Our editorial team reviews pitches within 3-5 business days
  • You’ll receive approval with specific guidelines
  • Suggested modifications or alternative angles
  • Timeline for submission (usually 2-3 weeks from approval)

Step 3: Write Your Article

Once approved, create your article following our guidelines:

Submission Format:

  • Google Docs (with commenting/suggesting enabled) or Microsoft Word
  • Email to: editor@themarketingicons.com

Include with Your Submission:

  • Complete article text with proper formatting
  • 3-5 high-quality images with source credits or original screenshots
  • Suggested meta title (55-60 characters)
  • Suggested meta description (150-160 characters)
  • List of sources and citations
  • Author bio (75-100 words) with professional headshot
  • Website URL and social media profiles (LinkedIn, Twitter preferred)

Step 4: Editorial Review Process

  • Timeline: 5-7 business days for review
  • Feedback: May request revisions for clarity, SEO, or accuracy
  • Fact-Checking: We verify statistics and claims about social platforms
  • SEO Optimization: Minor edits for keyword placement and readability
  • Final Approval: You’ll review edited version before publication

Step 5: Publication & Promotion

  • Publishing: Articles go live within 2-4 weeks of final approval
  • Notification: You’ll receive live link and publication date
  • Social Promotion: Shared across our Twitter, LinkedIn, and Facebook
  • Email Newsletter: Featured articles included in our marketing newsletter
  • Author Credits: Full byline with bio and backlinks
  • Analytics: Available upon request after 30 days

Author Bio & Backlink Guidelines

Author Bio Format (75-100 words):

Include the following elements:

  • Full name and professional title (e.g., “Social Media Marketing Manager”)
  • 2-3 sentences about your expertise in social media marketing
  • Notable achievements or credentials (certifications, agency experience)
  • One website link (your blog, agency site, or LinkedIn profile)
  • Optional: Twitter/LinkedIn handles

Example: “Sarah Johnson is a Social Media Marketing Strategist with 8+ years of experience managing campaigns for Fortune 500 brands. She specializes in Instagram and TikTok advertising, having generated over $2M in revenue through social commerce strategies. Sarah is a certified Facebook Blueprint Expert and regularly speaks at digital marketing conferences. Connect with her at [website] or follow her insights on LinkedIn [@sarahjohnson].”

Backlink Requirements:

  • Location: 1-2 contextual links within article body + 1 link in author bio
  • Link Type: Do-follow backlinks to boost your SEO
  • Relevance: Links must be naturally integrated and add value
  • Anchor Text: Use descriptive anchor text (avoid generic “click here”)

What Happens After Publication?

✅ Immediate Benefits:

  • Publication notification with direct article link
  • Social media promotion to our marketing audience
  • Author profile page on The Marketing Icons
  • Do-follow backlinks indexed by Google

✅ Ongoing Exposure:

  • Featured in relevant category pages (Social Media Marketing, Digital Marketing)
  • Included in related article recommendations
  • Evergreen content continues driving traffic to your site
  • Opportunity for follow-up contributions

✅ Share Your Work:

  • We encourage sharing your published article
  • Tag us on social media for additional promotion
  • Add to your professional portfolio and LinkedIn profile
  • Use as writing samples for other opportunities

Social Media Marketing Content Ideas

Need inspiration? Here are topics our readers are searching for:

Instagram Marketing:

  • “Instagram Algorithm 2025: Complete Guide to More Reach”
  • “How to Create Viral Instagram Reels: 15 Proven Formulas”
  • “Instagram Shopping: Step-by-Step Setup Guide for E-commerce”

Facebook Marketing:

  • “Facebook Ads Strategy 2025: Targeting Tactics That Lower CPA”
  • “Facebook Groups for Business: Community Building Playbook”
  • “Facebook Pixel Setup: Complete Conversion Tracking Guide”

LinkedIn Marketing:

  • “B2B LinkedIn Strategy: How to Generate Quality Leads”
  • “LinkedIn Video Marketing: Best Practices for Engagement”
  • “LinkedIn Ads vs. Facebook Ads: Which Platform Delivers Better ROI?”

TikTok Marketing:

  • “TikTok Marketing for Small Businesses: Complete Starter Guide”
  • “TikTok SEO: How to Optimize Content for Discovery”
  • “TikTok Ads Manager: Campaign Setup for Maximum ROI”

Cross-Platform Strategy:

  • “Social Media Content Calendar Template [2025]”
  • “Omnichannel Social Media Marketing: Coordinating Across Platforms”
  • “Social Media Crisis Management: Response Framework”

Analytics & Measurement:

  • “Social Media KPIs That Actually Matter in 2025”
  • “Social Media Attribution: Tracking the Full Customer Journey”
  • “Best Social Media Analytics Tools Compared [2025]”

Frequently Asked Questions

Q: Do you pay for guest posts? A: We don’t offer monetary compensation, but contributors receive valuable do-follow backlinks, exposure to our marketing audience, and opportunities to establish thought leadership.

Q: Can I write about my own social media marketing tool or agency? A: Yes, but the content must be educational first, promotional second. You can mention your tool in context if it genuinely solves the problem discussed, but it shouldn’t read as an advertisement.

Q: How long until my social media marketing article is published? A: Approved articles are typically published within 2-4 weeks, depending on our editorial calendar. Timely topics about platform updates may be fast-tracked.

Q: What if you reject my pitch? A: We provide constructive feedback when possible. You’re welcome to revise and resubmit or pitch a different social media marketing topic.

Q: Can I republish my article on Medium or my blog? A: No, we require exclusive publishing rights to maintain SEO value. You can write a different article on the same topic for other platforms, but not the same content.

Q: How many links can I include in my article? A: You can include 1-2 contextual links to your website/resources in the article body, plus 1 link in your author bio. All promotional links must add value to readers.

Guest Post Quality Checklist

Before submitting, ensure your social media marketing article includes:

✅ Content Quality:

  • [ ] 1,500+ words of original, valuable content
  • [ ] “Social media marketing” keyword used naturally 5-10 times
  • [ ] Clear H2 and H3 subheadings every 300-400 words
  • [ ] Short paragraphs (2-4 sentences) for easy reading
  • [ ] Bullet points and numbered lists for scanability

✅ Evidence & Examples:

  • [ ] 3-5 credible sources cited with links
  • [ ] Real campaign examples or case studies
  • [ ] Screenshots or visual examples (properly sourced)
  • [ ] Current data from 2024-2025

✅ SEO Optimization:

  • [ ] Compelling meta title with keywords (55-60 characters)
  • [ ] Meta description with CTA (150-160 characters)
  • [ ] Images include descriptive alt text
  • [ ] Clean URL slug suggested
  • [ ] Internal and external links included

✅ Professionalism:

  • [ ] Proofread for grammar, spelling, and clarity
  • [ ] Formatted consistently with proper heading hierarchy
  • [ ] Author bio with headshot and credentials
  • [ ] No overly promotional language
  • [ ] Actionable takeaways for readers

✅ Platform-Specific Requirements:

  • [ ] Reflects current social media platform features
  • [ ] Acknowledges recent algorithm or policy changes
  • [ ] Provides platform-specific metrics or benchmarks
  • [ ] Ethical, white-hat social media marketing practices

Editorial Standards

At The Marketing Icons, we maintain high editorial standards for social media marketing content:

Accuracy: All statistics, platform features, and best practices must be current and verified.

Objectivity: Present balanced viewpoints. Acknowledge different strategies work for different businesses.

Practicality: Every article should provide actionable advice readers can implement today.

Transparency: Disclose partnerships, sponsored content, or affiliate relationships clearly.

Inclusivity: Consider diverse business sizes, industries, and budget levels in your recommendations.

Ready to Share Your Social Media Marketing Expertise?

We’re excited to feature your insights on social media marketing! Our readers are actively looking for expert guidance, proven strategies, and innovative approaches to social media success.

Send your pitch to: editor@themarketingicons.com
Subject Line: “Guest Post Pitch: Social Media Marketing – [Your Topic]”

Alternative Contacts:

Connect With The Marketing Icons

Website: https://www.themarketingicons.com/
About Us: Learn more about our mission and team
Contact: Get in touch with questions

Related Write for Us Opportunities:

Join our community of marketing professionals committed to sharing cutting-edge social media marketing strategies and helping businesses grow their online presence.

Last Updated: November 2025
The Marketing Icons reserves the right to update these guidelines at any time to maintain content quality and reflect industry changes.